Keep Cool, Sell More: How Smart Merchandising Powers Your Summer Sales.
Summer in the foodservice world is more than a season—it’s an opportunity. The sun’s out, foot traffic is up, and customers are craving everything cold, fresh, and ready to go. At Ojeda USA, we know that your success hinges on the right equipment, smart merchandising, and a little bit of summer magic. That’s why we’re excited to talk about two of the most versatile, energy-efficient solutions for your summer lineup: our Bunker Freezers and Dipping Cabinets.
What You’ll Learn
In this post, we’ll take a look at why summer is such a critical season for frozen and chilled product sales, and how smart merchandising can turn up your profits. You’ll get an inside look at two standout refrigeration solutions—the Ojeda Bunker Freezer and Dipping Cabinet—that combine energy efficiency, durability, and flexibility to meet your busiest summer demands.
Key takeaways include:
- The benefits of energy-efficient refrigeration with R290 refrigerant
- How bunker freezers and dipping cabinets boost impulse sales and customer satisfaction
- Proven merchandising strategies to maximize visibility and sales
- Practical tips from our experts to help you optimize your displays, attract more customers, and reduce energy costs.
Why Summer Merchandising Matters
Here’s what the latest industry data shows:
- Consumer spending on prepared food and non-alcoholic beverages is projected to reach $921.7 billion in 2025.
This means more opportunities to capture sales with eye-catching displays of frozen and chilled products. - The foodservice industry overall is forecast to hit $1.5 trillion in sales in 2025.
With so much competition, standing out with flexible, high-visibility equipment—like open bunker freezers and dipping cabinets—can give you an edge. - Nearly 80% of operators report rising food costs, and 90% cite increased labor expenses as ongoing challenges.
Energy-efficient, easy-to-maintain equipment from Ojeda helps control costs and reduce operational headaches during your busiest season.
A well-executed merchandising plan—supported by flexible, energy-efficient equipment like Ojeda’s bunker freezers and dipping cabinets—helps you capture more sales, manage costs, and create the inviting experiences that keep guests coming back.
The Bunker Freezer: Your Summer Sales Powerhouse
Let’s start with the star of summer: the Bunker Freezer. These horizontal, open-top freezers are designed to make your most popular frozen items—think ice cream novelties, frozen snacks, and popsicles—impossible to miss. With their low-profile design and panoramic product visibility, bunker freezers are a proven driver of impulse sales, especially when the weather heats up.
Why Choose Ojeda’s Bunker Freezer?
- Energy Efficiency: Our bunker freezers use R290 natural refrigerant, which is not only environmentally friendly (with a global warming potential close to zero!) but also keeps your energy bills in check. We’ve been industry leaders in R290 since 2008—way ahead of the curve.
- Flexible Merchandising: Adjustable dividers and baskets mean you can switch up your product mix on the fly. Stock up on ice cream sandwiches one day, frozen fruit bars the next.
- Built to Last: With robust steel construction and a design made for high-traffic environments, you can count on your bunker freezer to perform—even during the busiest summer rush.
Plug and Play: Easy installation means you can get up and running fast, with minimal downtime.
Dipping Cabinets: The Scoop on Summer Fun
Nothing says summer quite like a scoop of ice cream. Our dipping cabinets are designed for operators who want to serve up premium ice cream or sorbet in style—while keeping products at the perfect serving temperature.
Why Operators Love Ojeda’s Dipping Cabinets:
- Superior Temperature Control: Our cabinets maintain a consistent, optimal temperature, so your frozen treats are always scoopable—not rock hard, not melty. That means happy customers and less waste.
- Crystal-Clear Visibility: LED-lit glass canopies put your flavors on display, inviting customers to indulge. Eye-catching, customizable graphics help you stand out and build your brand.
- Easy to Clean, Easy to Use: Thoughtful design details—like removable pans, smooth-glide lids, and accessible controls—make life easier for your staff, even during the summer rush.
- Energy-Saving Features: Like all our equipment, Ojeda dipping cabinets use R290 refrigerant and efficient insulation to keep energy use low and performance high.
Summer Merchandising Tips from the Pros
We don’t just make equipment—we’re here to help you succeed. Here are a few tips from our team to help you make the most of your bunker and dipping solutions this summer:
- Location, Location, Location: Place bunker freezers near entrances or checkout lines to catch impulse buyers. Position dipping cabinets where lines can form without blocking foot traffic.
- Seasonal Graphics: Use custom wraps and signage to highlight summer specials, limited-time flavors, or local favorites.
- Keep It Stocked and Organized: Full, organized displays look more inviting and encourage customers to buy.
- Promote Combos: Pair frozen treats with drinks or snacks for bundle deals—your bunker freezer can handle it!
Why Ojeda USA?
We’re not just another refrigeration company. We’re vibrant, agile, and always looking ahead—just like our clients. We work hard, play hard, and believe that great equipment should make your life easier, your business more profitable, and your customers happier. With decades of experience, deep industry knowledge, and a commitment to innovation (did we mention we were the first in the Americas to use R290 in self-contained units?), we’re here to help you win summer—and every season after.
Ready to boost your summer sales? Explore our Bunker Freezers and Dipping Cabinets, or get in touch with your local Ojeda rep for expert advice and personalized solutions.
Let’s make this summer your coolest one yet.